Voile Lumiere launch
Launch content for a 34-shade skin tint, built around the shade-matching problem rather than around the product.
Terms of this engagement
- Client
- Maison Eclat
- Role
- Concept, on-camera talent, testing protocol, stills direction
- Disclosure
- Paid campaign.
Maison Eclat launched Voile Lumiere with an undertone-family shade system that is genuinely useful and completely unintuitive at first contact. The brief asked for standard launch content. The counter-proposal was to build the content around the shade system itself: a shade-finding explainer, an eight-hour wear film, and stills shot in three named lighting conditions rather than in studio light only. The review published on this site was produced independently of the campaign and was not shown to the brand before publication. That separation is stated on both the review and this page.
What was delivered
- One 90-second shade-matching explainer film
- One 8-hour wear-test film
- 12 stills across three lighting conditions
- 6 short-form social cutdowns
- Usage licence for paid social, 6 months, regional
Period June 2026