How to compare beauty products fairly
Two products, one face, one day
Almost every comparison you have read broke at least one of these rules.
6 min read
What makes a beauty review useful
You should be able to disagree with it
The test of a good review is not whether you agree with the verdict. It is whether you can see how the verdict was reached clearly enough to disagree with it. If a review tells you a foundation is amazing and nothing else, there is nothing to argue with, and nothing to use.
The three things a review must separate
What the brand claims, what the reviewer observed, what the reviewer concluded. Blur these and the review becomes advertising.
Conditions are not a detail
The environment a product was tested in is part of the result, not context around it.
Why suits everyone is a warning sign
A review that cannot name who a product does not suit has not finished testing it.
Disclosure at the top, not the bottom
Where the disclosure sits tells you what the reviewer thinks disclosure is for.
The update is part of the review
An undated review of a reformulated product is misinformation with good intentions.
What a score hides
A number makes comparison easy and flattens the reason. Why this site does not publish one.
The stage this explains Conditions Revisit