Layers of Light
A bilingual seasonal campaign built around shade accuracy for medium-to-deep warm tones.
Terms of this engagement
- Client
- Atelier Noor
- Role
- Concept, bilingual scripting, on-camera talent, shade-testing protocol
- Disclosure
- Paid campaign.
Atelier Noor develops complexion products for warm climates and for a shade range most imported brands under-serve. The campaign made that the subject rather than the footnote: every still and every film was shot in three lighting conditions, and the shade-matching sequence was published in Arabic and English with parallel scripts rather than subtitles. The bilingual production was the substantive part of the work. Beauty terminology does not translate cleanly, and a subtitled English script reads as an afterthought to an Arabic-first audience. Both language versions were written independently from the same brief.
What was delivered
- One 2-minute campaign film in Arabic and English
- Shade-matching sequence, both languages
- 20 stills across three lighting conditions
- 10 short-form cutdowns per language
- Usage licence for all channels, 12 months, regional
Period November 2025