Barrier Season
Eight weeks of routine-documentation content for a brand that refuses to market with active percentages.
Terms of this engagement
- Client
- Lune Skin
- Role
- Concept, routine protocol, photography direction, writing, on-camera talent
- Disclosure
- Paid campaign.
Lune Skin sells a short range with no percentage-led marketing, which removes the usual hook for skincare content. The campaign replaced the hook with duration: an eight-week documented routine, published weekly, with the routine held constant so the content had a fixed reference point. The editorial rule agreed at the outset was that no post would claim an outcome. Content described texture, layering, comfort and routine fit only. That constraint made the work harder to write and considerably easier to stand behind.
What was delivered
- 8 weekly routine posts
- 24 short-form videos
- One written testing-method article
- Photography set of 30 images
- Usage licence for organic and paid social, 9 months
Period May 2026