The Velvet Hour wear series
A five-part editorial series testing a brand's own published wear-time claims, commissioned by that brand.
Terms of this engagement
- Client
- Veloura Beauty
- Role
- Series concept, testing protocol, on-camera talent, writing
- Disclosure
- Paid editorial series with contractual editorial independence.
Veloura publishes internal wear-test figures on its packaging, which is unusual and invites scrutiny. The brand commissioned a five-part series that tested its own claims in public, with the condition, agreed in writing before work began, that findings would be published whatever they were. Two of the five episodes contradicted a brand claim. Both were published unchanged. That is why this project is in the portfolio: it demonstrates the terms under which a review-led creator can be commissioned without either side losing credibility.
What was delivered
- 5 long-form episodes, 6 to 9 minutes each
- 5 written companion reviews
- Napkin-test and timed-photography protocol documentation
- 15 short-form cutdowns
- Usage licence for organic social only, 12 months
Period April 2026